Branding
Brand Design Case Study: 1015 Media
Here’s a look at a recent brand design project we completed for Ten-Fifteen Media, a production company with a mission to use storytelling to build strong relationships across industries.
The challenge
When the founders approached Hidden Pearl Design, they wanted help defining their brand and creating a distinct visual identity. The film school graduates work on a variety of projects from commercials to short films and music videos, and they needed a brand that reflects the wide-ranging work of Ten-Fifteen Media.
With the goal of establishing a recognizable brand, we set off to design brand elements that encapsulate the company’s creative versatility and welcoming approach to film production.
Phase 1: Strategy
During the brand strategy session, we discovered many insights about Ten-Fifteen Media that guided us throughout the project. A few of these were:
Bridging narrative and commercial work
The heart of Ten-Fifteen Media is storytelling, and the team strives to weave elements of story into every project. They believe in the power stories have to connect and bond people, and that real stories full of humor and heart have a place equally in commercial and narrative work.
More than just a job
Working with Ten-Fifteen Media is about more than creating high quality content. Fostering an inclusive and enjoyable work environment is an important part of producing something worth being proud of. Film production can be stressful and tense, but Ten-Fifteen Media doesn’t think it has to be that way.
Hard work that’s meaningful
The team at Ten-Fifteen Media is dedicated to helping clients reach their media goals. They come alongside clients, educating them about the best production techniques for their unique needs. Every project is an opportunity to support people and serve them with their creativity and skills.
Phase 2: Design
With the brand strategy in hand, we moved onto the design phase. For the logo, we chose a sans serif font with some character that reflects the combination of dependable service and fresh, innovative energy of Ten-Fifteen Media.
Inspiration for the icon came from the origin of the company’s name, the founders’ old address, which sparked an idea for a vintage-looking address sign. It also subtly alludes to the welcoming personality of the team that seeks to form friendships during every production.
We created a color palette that’s modern and warm, with grounding neutrals and a couple pops of saturated color. One of the highlights was creating a custom pattern made out of the brand icon which was used on the business card. The brand identity was completed by a variety of logo layouts that fit the company’s every branding need.
Phase 3: The Reveal
When the designs were finalized, it was time for Ten-Fifteen Media to reveal its new brand. They debuted the designs on their website, social media accounts and business cards.
The new brand helps Ten-Fifteen Media stand out amongst competitors and confidently present itself to clients. It reflects the brand’s core values and establishes a professional, recognizable visual identity for the business.
Final thoughts
We had a blast working with Ten-Fifteen Media on this project and we wish them the best in their business! Are you ready for new clarity and confidence in your brand? We’d love to connect with you and see how we can best serve you and your business. Apply to work with us here.
Hi I’m Hayley, founder of Hidden Pearl Design. We help creative entrepreneurs gain brand confidence so you can grow with purpose.
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