Strategic branding for service businesses, designed to serve your dream clients
You started your business to serve, not to sell.
You're passionate about helping people, but finding the people who need your help isn't always easy. Honestly, it's overwhelming. You've tried all the marketing advice out there but you're sick of throwing things at the wall and hoping something sticks. Marketing's become a second full-time job, one that you hate. But what if there was another way?
It's time to get the support you need to thrive.
Get Brand Clarity
Discover confidence & clarity for your authentic brand
PROBLEM: Marketing feels inauthentic and icky.
ROOT: Your marketing is unaligned with the heart of your business.
SOLUTION: Brand Clarity Session
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BRAND THERAPY: Let’s ask some thoughtful questions to uncover the essence of your brand.
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STRATEGY: Together, we’ll discern your vision, target audience, personality and positioning.
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ROADMAP: Then I’ll gather those insights and market research into a clear brand strategy document that will lay the strongest foundation for your authentic brand.
RESULT: A clear roadmap for building a brand that communicates your vision and value with your unique voice.
Design For Growth
Build a brand that attracts your dream clients
PROBLEM: You’re not getting enough of the right clients.
ROOT: Your marketing isn’t resonating with your dream clients.
SOLUTION: CUSTOM BRAND + WEB DESIGN
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BRANDING: Create logos and brand visuals that show you understand and empathize with your target audience.
- MESSAGING: Articulate who you best serve, and speak to the transformation you help them discover by working together.
- WEBSITE DESIGN: Build a website that connects with your ideal client and showcases your expertise.
RESULT: A brand that communicates your value and effortlessly attracts the right inquiries.
Simplify Your Marketing
Get marketing support tailored to your business
PROBLEM: Marketing is exhausting.
ROOT: Your marketing strategy isn’t sustainable.
SOLUTION: MONTHLY MARKETING SUPPORT
STREAMLINED PLAN: Let’s develop a streamlined, actionable marketing plan that fits your personality & schedule.
TIME-SAVING TEMPLATES: Have templated messages on hand to save time with networking, client onboarding, referral building, and testimonials.
FRESH CONTENT IDEAS: Receive fresh ideas for social media posts, blogs and emails that delight your ideal clients.
- CUSTOM DESIGNS: Create custom marketing designs and easy to edit templates for social media, print (business cards, flyers, etc.), and local events.
RESULT: A holistic marketing system that’s effective and sustainable.
Some lovely words from clients
"My website turned out both professional and beautiful. Thanks for bringing my brand to life!"
- Ashley, Ashley Harris Therapy"Your style is collaborative and your experience is much appreciated."
- Khara, Amazon Best-Selling Author & Mental Health Therapist"You helped set me on a clear, specific path of growth that allows me to show up for my clients with confidence in my purpose."
- Krista, Word Flow Copy
Meet your creative partner
I’m Hayley, the designer behind Hidden Pearl Design. Just like you, I had a passion to serve people with my skills but grew increasingly frustrated when I tried to follow the common marketing advice.
Blending my passion for meaningful design with a degree in advertising, I created Hidden Pearl Design to help you create a successful brand by being yourself.
Working together, we’ll cultivate a brand and marketing strategy that’s so aligned with your vision and values that you will stand out, easily attract dream clients, and confidently pursue your purpose.
The Hidden Pearl Way
Artistry meets strategy
We center your branding on what matters most to you and your business. By combining thorough strategy with refined design, we create brands that are as effective as they are beautiful.
People-first process
We care deeply about the people behind each business we work with, and believe there’s plenty of room for grace and laughter in the creative process. Nobody’s a design robot here!
Brands built authentically
We believe you can build a successful business and remain authentic to what works for you. We’re here to design a brand to showcase all of the awesomeness already inside you.
