branding
An Inside Look at Our Brand Design Process
Every designer approaches their work a little differently. When you’re considering partnering with a designer for your business, it’s so helpful to get a feel of their unique creative process. Here’s an inside look at our brand design process so you can get a clearer picture of what working together could look like.
Strategize and define
After you’ve been on-boarded for your project, we pick a time to have a brand strategy session. This is where we dive deep into the heart of your business to uncover insights that will inform the rest of the design process.
Maybe you just read that and broke out in a cold sweat imagining an interrogation-like scenario, but that couldn’t be farther than the truth. Don’t worry, it’s not a test and there are no wrong answers.
Your brand strategy session is an honest conversation with intentional questions, meant to help you clarify the elements of your brand. We’ll touch on a variety of topics, such as the origins of your business, the way you want people to feel when they interact with your brand, the unique personality and voice of your brand, and more.
The brand strategy session is one of my favorite moments in the design process because it’s so exciting to see the aha moments and revelations that come from it.
Curate and create
Once our brand strategy session is done, I get busy doing research, gathering inspiration, and creating your brand strategy guide.
The guide combines insights from our conversation with my branding expertise and offers a holistic view of your brand’s DNA. It’s our map moving forward into the design phase.
Brand strategy lays a strong foundation for effective design, because it informs the designer about what needs to be visually communicated through the work. In the case of a logo, every design decision, from the font to color choice, contributes to the overall message it’s sharing with viewers.
As I make the guide, I’m also brainstorming ideas for your designs based on the information we’ve gathered about your brand. Then I’ll present your brand strategy guide along with the initial design concepts to paint a full picture of the creative direction.
Align and refine
Now it’s time to hear your thoughts on the designs. Good, constructive feedback is one of the keys to propelling a design forward. I’ll listen carefully to your thoughts and consider what needs to be adjusted to bring the design into alignment with the brand.
We’ll continue through a couple more rounds of revisions, where I’ll share the refined design with you, receive your feedback, and the cycle repeats. The goal is to improve the design and narrow in on smaller adjustments each round.
When we reach the final round of revisions, it’s time to celebrate your new branding. Woo hoo! As we start off-boarding, I’ll prepare the final design files and create a brand style guide for you as a reference for how to use your new brand designs. Now you’re ready to reveal your new brand to the world.
Final thoughts
The creative process at Hidden Pearl Design is thorough, with each intentional step building on the previous to create strategic and effective designs. We want to see your business thrive and design a brand that’ll help you get there. If you’re interested in working with us, apply here.
Hi I’m Hayley, founder of Hidden Pearl Design. We help creative entrepreneurs gain brand confidence so you can grow with purpose.
Share this article
[addtoany]
