Art inspired by the wilderness.
Desert’s Blooming offers original landscape paintings and prints that reflect the beauty in every season of life.
Services
Brand Strategy
Brand Identity
Web Design + Copy
Clarifying the vision
To stand out in the art market, you need a brand infused with your unique artist voice and personality. During our strategy session for Desert’s Blooming, we discovered that creativity, childlike wonder and self-expression are at the brand’s core. We wanted the brand designs to incorporate these traits through playful, quirky type elements and a bright, cheerful color palette. We customized the font by extending the tails of a few letters so they snugly interlock as a cohesive logo.
crafting the brand experience
Once the brand designs were complete, it was time to weave them into the Desert’s Blooming customer experience through a fresh ecommerce site. We customized the Studio theme on Shopify to include the brand’s new colors, fonts and logos. The site design pairs large-scale imagery with clean layouts that give the art pieces plenty of room to be the star. Now customers can have a smooth and enjoyable shopping experience that showcases the heart and personality behind the brand.
