An artful blend of old world flavors and modern cooking techniques.
Armav is a restaurant that offers diners a taste of authentic Armenian and Mediterranean cuisine in Los Angeles.
Services
Brand Strategy
Brand Identity
Marketing Collateral
Clarifying the vision
Inspired by the blending of old world flavors with contemporary cooking techniques, Armav invites customers into its welcoming space to enjoy a delicious local meal made with passion and care. These values and vision inspired us to create a refined yet organic brand, with a hand-illustrated olive branch logomark balanced by a bold, crisp serif font.
crafting the brand experience
We designed menus and a business card that incorporates the brand elements and a custom brand pattern made out of the olive branch logomark. The warm, earthy color palette incorporates Mediterranean colors into the calming, neutral tones of the restaurant’s interior. Armav’s new brand identity and collateral establishes its brand personality and presence, as well as weaves the brand story into each customer experience.
