Branding
How to Find the Right Brand Designer
Investing in working with a brand designer is a important decision that shouldn’t be taken lightly. It’s helpful to consider if their process and offerings are a good fit for you and your project needs. This can save both of you from miscommunications and disagreements that may come up while working together.
There are so many talented designers out there, and that can make it difficult to know who will be the right fit. Here are a few questions to help you find the right brand designer, to make sure they’re aligned with your business’s vision, goals and needs.
What’s their design philosophy?
Every designer approaches their design process a little differently. While the basics may be the same across the board, each designer comes with a unique creative perspective that’s worth getting to know beforehand.
Learning about a designer’s general outlook on design also gives you a feel for how they work, offering you a glimpse into what it would be like to partner together on your project. For example, at Hidden Pearl Design, we believe in creating brands that are as strategic as they are authentic. This means we take our time uncovering what makes your brand special and stand out before beginning to design your brand visuals.
Hearing about their design philosophy can also allow designers to showcase their expertise and passion. A great designer will have a thoughtful approach to design that incorporates more than just aesthetics. When someone’s excited about what they do, it’s a good sign they care about their work and want to serve you the best they can.
Do they listen to me and understand my purpose?
The creative process requires trust and clear communication. Design is all about communicating thoughts and ideas through visuals. You can’t create an effective design without clearly understanding what it is you’re trying to say through it.
As a creative business owner, you have a unique purpose that’s integral to the heart of your brand. You want to share this through your brand designs, and that starts with finding a designer who carefully listens to your story. You need someone who supports your vision and enthusiastically comes alongside you to provide the brand elements you need to get there.
Notice how the designer is listening and responding to your needs and desired outcomes of the project to envision what this working relationship could be like. Do they ask thoughtful questions? Do they repeat what they’ve heard to make sure they got it correct? Make sure you’re both on the same page so collaborating is an enjoyable and productive process.
Can their services support my goals?
Consider if the designer’s services can really help you effectively reach your goals. Custom brand design is a valuable investment, that has immense potential to help grow your business. However, it could be a costly mistake if you don’t choose a designer who can offer the right design solutions you need.
If you want to reach your business goals, it’s not enough to choose a designer who’s work you admire. It’s important to look for a designer that can support your specific goals through designs that produce results. This calls for strategic design that hones in on creating visuals that appeal to your target audience and compels them to take action.
Finding the right designer for your goals can also mean turning to someone who’s niche you fit into. Choosing a designer who specializes in working with your type of business can be very helpful, since they’re familiar with your needs and will inform you of what works.
How involved will I be in the process?
Lastly, learn about how much of your involvement will be required if you work with this designer. Your level of involvement in the project will depend on the designer’s creative process. If you want to learn about the creative process at Hidden Pearl Design, read this post.
Good communication is essential for great design. To create effective designs that truly reflect your brand, a designer has to get to know you and your business. Don’t be surprised if there’s a high level of involvement, especially in the beginning of a project. However, it’s also important that your designer respects your time and responsibilities as a business owner.
Consider the amount of time you’ll need to allot for meetings and feedback, and what’s feasible for you in this season of business. When you and your designer can invest the proper amount of time, the project will run the most smoothly and produce the best possible work.
Final thoughts
Choosing to invest in custom brand design is a exciting but weighty decision that requires thoughtful consideration of your options. The more information you can gather when you meet with a designer, the more likely you’ll be to find the right fit. If you’d like to work together to design your strategic brand, please apply here. I’d love to connect!
Hi I’m Hayley, founder of Hidden Pearl Design. We help creative entrepreneurs gain brand confidence so you can grow with purpose.