Branding

Brand Design Case Study: 1015 Media

Here’s a look at a recent brand design project we completed for Ten-Fifteen Media, a production company with a mission to use storytelling to build strong relationships across industries.

The challenge

When the founders approached Hidden Pearl Design, they wanted help defining their brand and creating a distinct visual identity. The film school graduates work on a variety of projects from commercials to short films and music videos, and they needed a brand that reflects the wide-ranging work of Ten-Fifteen Media.

With the goal of establishing a recognizable brand, we set off to design brand elements that encapsulate the company’s creative versatility and welcoming approach to film production.

Phase 1: Strategy

During the brand strategy session, we discovered many insights about Ten-Fifteen Media that guided us throughout the project. A few of these were:

Bridging narrative and commercial work

The heart of Ten-Fifteen Media is storytelling, and the team strives to weave elements of story into every project. They believe in the power stories have to connect and bond people, and that real stories full of humor and heart have a place equally in commercial and narrative work.

More than just a job

Working with Ten-Fifteen Media is about more than creating high quality content. Fostering an inclusive and enjoyable work environment is an important part of producing something worth being proud of. Film production can be stressful and tense, but Ten-Fifteen Media doesn’t think it has to be that way.

Hard work that’s meaningful

The team at Ten-Fifteen Media is dedicated to helping clients reach their media goals. They come alongside clients, educating them about the best production techniques for their unique needs. Every project is an opportunity to support people and serve them with their creativity and skills.

Phase 2: Design

With the brand strategy in hand, we moved onto the design phase. For the logo, we chose a sans serif font with some character that reflects the combination of dependable service and fresh, innovative energy of Ten-Fifteen Media.

Inspiration for the icon came from the origin of the company’s name, the founders’ old address, which sparked an idea for a vintage-looking address sign. It also subtly alludes to the welcoming personality of the team that seeks to form friendships during every production.

We created a color palette that’s modern and warm, with grounding neutrals and a couple pops of saturated color. One of the highlights was creating a custom pattern made out of the brand icon which was used on the business card. The brand identity was completed by a variety of logo layouts that fit the company’s every branding need.

Phase 3: The Reveal

When the designs were finalized, it was time for Ten-Fifteen Media to reveal its new brand. They debuted the designs on their website, social media accounts and business cards.

The new brand helps Ten-Fifteen Media stand out amongst competitors and confidently present itself to clients. It reflects the brand’s core values and establishes a professional, recognizable visual identity for the business.

Final thoughts

We had a blast working with Ten-Fifteen Media on this project and we wish them the best in their business! Are you ready for new clarity and confidence in your brand? We’d love to connect with you and see how we can best serve you and your business. Apply to work with us here.

Hi I’m Hayley, founder of Hidden Pearl Design. We help creative entrepreneurs gain brand confidence so you can grow with purpose.

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branding

An Inside Look at Our Brand Design Process

Every designer approaches their work a little differently. When you’re considering partnering with a designer for your business, it’s so helpful to get a feel of their unique creative process. Here’s an inside look at our brand design process so you can get a clearer picture of what working together could look like.

Strategize and define

After you’ve been on-boarded for your project, we pick a time to have a brand strategy session. This is where we dive deep into the heart of your business to uncover insights that will inform the rest of the design process.

Maybe you just read that and broke out in a cold sweat imagining an interrogation-like scenario, but that couldn’t be farther than the truth. Don’t worry, it’s not a test and there are no wrong answers.

Your brand strategy session is an honest conversation with intentional questions, meant to help you clarify the elements of your brand. We’ll touch on a variety of topics, such as the origins of your business, the way you want people to feel when they interact with your brand, the unique personality and voice of your brand, and more.

The brand strategy session is one of my favorite moments in the design process because it’s so exciting to see the aha moments and revelations that come from it.

Curate and create

Once our brand strategy session is done, I get busy doing research, gathering inspiration, and creating your brand strategy guide.

The guide combines insights from our conversation with my branding expertise and offers a holistic view of your brand’s DNA. It’s our map moving forward into the design phase.

Brand strategy lays a strong foundation for effective design, because it informs the designer about what needs to be visually communicated through the work. In the case of a logo, every design decision, from the font to color choice, contributes to the overall message it’s sharing with viewers.

As I make the guide, I’m also brainstorming ideas for your designs based on the information we’ve gathered about your brand. Then I’ll present your brand strategy guide along with the initial design concepts to paint a full picture of the creative direction.

Align and refine

Now it’s time to hear your thoughts on the designs. Good, constructive feedback is one of the keys to propelling a design forward. I’ll listen carefully to your thoughts and consider what needs to be adjusted to bring the design into alignment with the brand.

We’ll continue through a couple more rounds of revisions, where I’ll share the refined design with you, receive your feedback, and the cycle repeats. The goal is to improve the design and narrow in on smaller adjustments each round.

When we reach the final round of revisions, it’s time to celebrate your new branding. Woo hoo! As we start off-boarding, I’ll prepare the final design files and create a brand style guide for you as a reference for how to use your new brand designs. Now you’re ready to reveal your new brand to the world.

Final thoughts

The creative process at Hidden Pearl Design is thorough, with each intentional step building on the previous to create strategic and effective designs. We want to see your business thrive and design a brand that’ll help you get there. If you’re interested in working with us, apply here.

Hi I’m Hayley, founder of Hidden Pearl Design. We help creative entrepreneurs gain brand confidence so you can grow with purpose.

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